Brand Story

Founded in 1994, prettyFIT is a fashion-forward brand that embodies a confident and unconstrained woman who seeks to express her own unique individuality.

Driven by its aspirations to set women free from boundaries, prettyFIT re-defines comfort by incorporating numerous comfort-centered technologies to make our shoes so much softer, more enjoyable and wearable. 

The brand's intricate, trend-focused products have become sartorial essentials for women from all walks of life.

To date, prettyFIT has spanned across 5 countries with 35 stores, with presence in leading retail malls in Bulgaria, Indonesia, Myanmar, Singapore and Thailand.